The new Loran catalog is the tangible result of the evolution we’ve undertaken.
More than a consultation tool, it’s a visual and conceptual narrative of who we are today.

Our updated brand identity takes shape throughout the catalog: a refined language, a clear direction, and an aesthetic that looks to the future.
To capture our character, know-how, and manufacturing expertise, we invited photographer Mattia Balsamini to interpret Loran’s technical soul with elegance and precision.

The catalog features a full redesign of Loran’s best-selling products: improved lines, new proportions, and optimized details.
The updated color palette follows the latest trends in interior design. All products are presented in sophisticated, international environments that reflect the ongoing dialogue between professional functionality and contemporary design culture.

Creative Direction: Luca Tormena / Nea-Design
Product Design: Gianpaolo Pradal
Concept + Graphics: Cristian Malisan + Gianluca Cumin / SMIT

Layout: Riccardo Pantanali / SMIT
Photo (Company Section): Mattia Balsamini
Digital Images (Product Section): Polimage
Texts: Daniele Varelli